User centred communications in language
Everywhen was engaged in 2019 to address the low number of Aboriginal and Torres Strait Islander applicants applying for National Redress – an initiative administered through the Department of Social Services to provide redress for survivors of children who suffered sexual abuse in Government institutions.
Everywhen developed a human-centred National and regional messaging campaign for targeted communities to raise awareness and bolster confidence in the application process. Personal connection and relevance was developed through in-language community translations and personal stories to camera, detailing the opportunity for truth-telling and validation. These stories were only made possible through established relationships Everywhen has cultivated over a number of years, with trusted community figures.
